Hey, fellow midwife
You already know there may be more than one way to practise.
The question now is what comes next.
Perhaps you're exploring independent practice for the first time.
Perhaps you've already taken the leap and discovered that building a sustainable business requires far more than clinical expertise alone.
Either way, you're no longer looking for opinions.
You're looking for a professional pathway.
Something Has Shifted
You see midwifery differently now.
You know that the way maternity services are currently structured doesn't always allow you to practise with the continuity, judgement, and professional standards that matter to you. And once you've seen that, it's difficult to ignore.
This isn't about leaving midwifery.
It's about deciding how you want to practise it.
The Self-Made Midwife exists for midwives who want to build a professional future that reflects their values, strengths, and experience.
Some are exploring independent practice.
Others are already building and trying to work out what deserves their attention next.
Both belong here.
This Space Is Not Designed To Convince You
It's designed for midwives who are ready to take their professional future seriously.
Midwives who:
Think beyond their current circumstances
Take responsibility for what comes next
Want to build something sustainable, not simply escape something difficult
Understand that successful independent practice requires more than excellent clinical skills
If that's you, you don't need persuading.
You need the right next step.
Where Do You Start?
Midwives arrive here at different stages.
That's why there are several ways to begin.
The Business Drop-In
A live online session, twice a month. No business plan required, just a willingness to think differently about what's possible.
The Business Audit
Enquiries not converting? Offers not landing? The Audit finds what's holding your business back, and what to fix first.
The Self-Made Midwife Method
My flagship 12-week group programme. A structured path through the professional, regulatory and business foundations of independent practice. Built properly, not quickly.
The Accelerator
Private 1:1 mentorship for midwives already taking action. Personalised strategy, accountability and direct access to my experience. Application only, places limited.
What I Help Midwives Do
I help midwives navigate the next era of their professional lives.
Together we explore how to:
Recognise opportunities within independent practice that most midwives never realise exist
Turn years of clinical experience into services women and families actively seek out and value
Build professionally viable practices that reflect their strengths, values, and expertise
Understand the legal, regulatory, and business realities of working independently
Attract clients in a way that feels authentic and professionally aligned
Create careers that offer greater autonomy, professional fulfilment, and long-term sustainability
Because independent practice isn't simply about leaving the NHS.
It's about building a future that makes full use of everything you've worked so hard to become.
For many midwives, this isn't just a change of job.
It's the beginning of a new professional era.
Every Independent Midwife Starts In The Same Place
Not with a website.
Not with a business plan.
Not with a client.
But with a decision to take their
professional future seriously.
The rest can be built.
